Curry / UNITED WE WIN

Under Armour / 2019


Nine-year-old Riley Morrison was searching for Stephen Curry-UA signature basketball shoes when she recognized a problem; she could not find any in the Girls section on UA.com. Instead of just accepting the situation, Riley decided to write Stephen Curry a letter telling him about her experience. She had no idea that Stephen would soon write her back and would himself call on Under Armour to address the inequality.

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