To kick off the new year and set the pace for 2020, Under Armour launched the company’s new global brand platform with the 2020 Human Performance Summit. The Only Way is Through represents the next frontier for UA: the manifestation of UA’s brand ethos and a rallying cry to inspire athletes around the world to put in the work to achieve their goals. 

2020 Ex Award Winner: Best Buzz Marketing / Influencer Program​​​​​​​
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