Nine-year-old Riley Morrison was searching for Stephen Curry-UA signature basketball shoes when she recognized a problem; she could not find any in the Girls section on UA.com. Instead of just accepting the situation, Riley decided to write Stephen Curry a letter telling him about her experience. She had no idea that Stephen would soon write her back and would himself call on Under Armour to address the inequality.
Throughout 2019, Under Armour is celebrating people who, like Riley, champion equality, justice and opportunity for all through an initiative called United We Win. By uniting others and calling them to action – often by challenging the status quo – these Uniters remind us that together we can be a force for good.