HOUSE OF SPORT /
2024
Dick’s Sporting Goods / 2024
TITLE /
Senior Creative Manager
DETAILS /
Led internal design team and external agencies in the concept and development of shops for DSG and national brands.
Developed new fixtures and experiences in the golf department.
Directed artists in theme and design of localized product moments.
Collaborated with internal marketing in the launch of new campaigns and product launches for vertical brands.
Johnson City / NY
CONCEPT
Located next to the very first Dick’s store that opened in 1948. The store featured a heritage shop dedicated to its roots and a newly designed golf lounge featuring may items from the Dick’s Sporting Goods Golf Tournament.
EXECUTION
ROSS PARK / PITTSBURGH PA
CONCEPT
Located close to Dick’s home office, this store features many localized storytelling moments. The Fan Shop pays homage to the black and gold of all three professional teams and the industrial background of Pittsburgh.
EXECUTION
GOLF FIXTURE REDESIGN
PRUDENTIAL CENTER / BOSTON MA
EXECUTION
This store is located close to the finish line of the Boston Marathon, where thousands of runners cross after completing the grueling 26.2 miles. Featured partnerships include the Celtics and Red Sox with their storied history sprinkled throughout the store.
