The National Basketball Players Association commissioned 11 Ounces to fully design and help execute the first player product pop-up shop inspired by iconic Bodegas from NYC.

Consulted on the design and build of the experience from the elevated storefront facade and marquee, to interior elements from the Daily Drip player brands wall, NBPA cash wrap, Deli wall and counter, and a Freezer that featured authentic throwback jerseys in honor of Hip-Hop 50.